An online pricing error on 19-inch LCD monitors could cost Dell more than $18-million after Taiwanese consumer regulators insisted it honour orders that were placed.
The Register reports that the monitors were listed on Dell's website for $15, well below their proper pricing of $148. As is the nature of the Internet, news quickly spread about the bargain and in the eight hours before the price was rectified, more than 26 000 customers had ordered 140 000 LCDs.
The Taiwan Consumer Protection Commission issued a statement saying it received 471 complaints after Dell corrected the pricing and ordered the company to make good on the $15 price for the first monitor ordered, with sliding discounts on any additional monitors. It says that if Dell doesn't comply it will be deemed to be in violation of Taiwan's fair trade laws and that it will seek legal recourse.
Dell issued a statement apologising for the error and offering to compensate cutomers for the mistake.