The MTN 1-4-1 loyalty programme, launched in February this year, passed the 10-million member mark by the end of June.

The MTN 1-4-1 programme rewards all MTN customers, prepaid or contract, with MTN airtime, SMS bundles and data bundles. Registration is free and, upon registering, customers receive an entry into the monthly draw for a double 2010 FIFA World Cup ticket. All non-winning entries will be carried over each month until May 2010 when the last draw will take place. Customers will also have the opportunity to buy more entries into the monthly draw with points earned, and these will also be carried over each month until May 2010.
Customers earn one point for every R1.00 spent on their MTN subscription, as well as one point for every day they are active on the MTN network (up to 31 points a month).
The MTN 1-4-1 loyalty programme rewards customers who register before 31 August 2009 by awarding registration bonus points based on the previous two month’s usage. These bonus points can be immediately redeemed for MTN airtime, SMS, data or Muziq bundles.
So far, more than 99% of redemptions have been for airtime and SMS, and more than R66-million worth of airtime and bundles have been redeemed.
Meanwhile, MTN has prematurely ended its much-maligned SMS competition.