IP Africa ’09 has been welcomed by the industry with organiser, Specialised Exhibitions, saying the market is upbeat about the event that will be held at the Sandton Convention Centre from 30 September to 1 October.
Specialised Exhibitions has entered into a joint venture with Imago Communications, organisers of the leading B2B events for the ICT market in the UK, to bring their award winning IP Expo brand to the South African market.
IP Africa ‘09 is the most comprehensive event covering the four key areas of mobility & wireless, unified communications, virtualisation and the underlying network infrastructure & security. It is designed and targeted at CIOs and decision-makers investing in technology and solutions that deliver true enterprise flexibility.
Event organiser Linda Kruger is not surprised by the interest in the event. “It was expected that IP Africa ’09 would attract huge interest considering its uniqueness, never seen on the African continent. The show will feature over 60 education sessions presented by industry experts, providing education and information on all of the latest trends and developments around convergence.”
Kruger says the events success has been proven in the UK. “The format is very different from a traditional exhibition and the entire event packaging yields a better return on investment. It is more conference driven and includes meeting modules to allow for one-on-one interaction.”
At the heart of IP Africa ’09 is the Education Seminar programme with four theatres covering key convergence themes. It is designed for business and IT professionals involved in implementing converged IP network solutions. Industry experts will provide visitors with guidance on the essentials of converged IP networking and customer case studies will help them identify the best practical solutions by providing an insight into how leading commercial organisations and government are addressing convergence.
“IP Africa ’09 is extremely focused and offers exhibitors the ideal platform to meet potential customers,” she explains.