Absolut Vodka has launched Drinkspiration by Absolut, a drink application combining mobile technology with GPS, Twitter and Facebook.
Drinkspiration by Absolut is an interactive encyclopaedia of recipes that helps users find and share personalised drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more.
Currently available as a free app for iPhone and iPodTouch users, Drinkspiration is already the top free app in Sweden, having been downloaded 43 000 times in its first 13 days on the iTunes App Store.
A version created for Google Android will be unveiled at the Android Market in a few weeks time.
"Have you ever found yourself in a bar without really knowing what to order? With Drinkspiration by Absolut you'll never have this problem again," says Frederick Tallroth, senior manager: interactive marketing at The Absolut Company.
The Drinkspiration application features hundreds of vividly illustrated drink recipes to satisfy every drink preference. The user can browse recipes or get personalised and insightful drink recommendations based on personal taste, location or occasion.
The app also lets users share their location and realtime drink choices through Facebook and Twitter. Combined with GPS capabilities, a status update generated by the application could be "John is having a Bloody Mary in Buenos Aires".
The mobile application integrates with absolutdrinks.com. Sign up for an account and the drinks ordered in a user's mobile app automatically creates top lists in their profile.
In addition, the application gives users a glimpse of the international nightlife scene.
"We wanted to create the first interactive spirits application of its kind, combining top-of-the line mobile technology with social media interaction and user generated content," says Tallroth.