Samsung Electronics has announced that Teko Modise is its new brand ambassador.
Also known as Teko ‘the Ace’ or ‘the General’ Modise for his domination of the middle of the pitch for both Orlando Pirates and Bafana Bafana, Modise will represent Samsung Electronics until the World Cup Soccer event in South Africa concludes after 2010.
The 27-year-old football star will be used in various Samsung campaigns to elevate the status of the brand in the sports arena, particularly in soccer.
The love affair South Africans have with soccer is something many brands have used to maximise their exposure and to tap into the emotion and anticipation that comes with live sporting events.
Daniel Lamberti, brand manager of Samsung Mobile Phone Division, comments: "We feel that the Teko and Samsung match is a perfect one. Both leaders in their field, Teko and Samsung strive for consistent excellence in performance and both look forward to a mutually beneficial working partnership."
One of Teko and Samsung’s first partnership projects will be the launch of the Teko phone, also known as the C3503.