Worldwide, mobile data bandwidth usage increased by a massive 30% during the second quarter of 2009.
This is one of the findings of Allot Communications' inaugural Global Mobile Broadband Traffic Report (GMBT), which shows that Asia leads the growth with 36%; Europe posted 28% growth and the Americas 25%.
The Allot GMBT Report, which tracks global IP application usage and growth, collected data from leading mobile operators worldwide with a combined user base of more than 150-million subscribers.
The report shows how subscribers, particularly heavy data users, do not distinguish between their fixed and their mobile networks, and seem to expect the same service from the Internet, irrespective of their access method. By extension, today's mobile operators face the same challenges as their wireline counterparts, but with more technological limitations.
All of these problems are exacerbated by the network infrastructure where the cells themselves can serve as natural bandwidth bottlenecks, often greatly contributing to network congestion and delay.
According to the Allot GMBT:
* HTTP browsing is the most popular application globally and usage increased by 21%;
* HTTP streaming is the fastest-growing application with a usage increase of 58%. This includes streaming sites such as YouTube and Hulu;
* HTTP downloads, which experienced 34% growth globally, are now almost as popular as P2P, and in EMEA have even overtaken P2P in popularity; and
* P2P accounts for 42% of bandwidth utilisation in the busiest cells on the network, but only 21% in the average cell.
"This report enables operators to map out subscriber behavior in all its complexities," says Rami Hadar, president and CEO of Allot Communications. "It highlights how subscribers are really using their mobile data services and provides an invaluable overview of the industry and the changes that are taking place as it matures."