Mobile and wireless technologies are top of mind for hospitality decision makers, playing a pivotal role in creating a symbiotic relationship between establishments and customers.
The Motorola Enterprise Mobility Solutions Hospitality Barometer discovered that 82% of respondents reported an increasing importance of mobility within their organisation in 2009 to help drive revenue and improve the customer experience. And more than 60% of hospitality decision makers believe these technologies are providing consistent service and competitive advantage.
The Motorola Hospitality Barometer surveyed approximately 468 hospitality decision makers globally– representing a broad spectrum of establishments including bars, restaurants, hotels, resorts and conference centres.
Respondents agreed that increased productivity, revenue generating opportunities and cost savings initiatives are driving IT investments in mobility. Nearly half of the survey respondents reported a boost in customer satisfaction; 27% cited an increase in per-guest average spend; and one quarter identified a rise in inventory accuracy as a result of implementing a mobility strategy.
“Hospitality IT decision makers have made it clear that mobility is no longer an option but a necessity to survive in an increasingly competitive market,” says Frank Riso, senior director of retail at Motorola Enterprise Mobility Solutions. “And with seven in ten decision makers viewing mobility as a downtime conversion tool – Motorola’s hospitality barometer indicates that the mobilisation of key applications enables organisations to save or recover a daily average of 44 minutes per employee.”
As the industry matures, new technologies will continue to emerge and will provide an even greater impact on how hospitality decision makers run their businesses. In the next five years, 53% of survey respondents believe wireless ordering and reservation technologies will provide the greatest impact on the hospitality industry.