South Africans will now have access to more than five million digital music tracks following the launch of Nokia's Comes with Music entertainment service in the country.
The company says the service, which offers consumers a year of unlimited access to the entire Nokia Music Store catalogue, is setting a precedent in terms of value and convenience for consumers around the world.
Comes With Music devices enable consumers to download as many of the five million tracks as they want over a one-year period from the South African Nokia Music Store at http://music.nokia.co.za .
In addition, the consumer is able to keep all their downloaded music from the diverse catalogue of international and local artists – even when the service period of one year is over – on both their Comes With Music device and dedicated PC.
Jake Larsen, Nokia’s head of music for Middle East and Africa, says that Comes with Music will further transform the way people enjoy digital music.
“With unlimited music access for one year, consumers can enjoy their favourite artists or delve into new genres without having to worry about individual track or album purchases," he says. "This service will widen the range of music consumed as people aren’t restricted by the cost of an album or track.”
Comes with Music will be available exclusively across a range of Nokia devices through MTN, Cell C, Nashua Mobile and Autopage cellular. Devices include the Nokia 5130 XpressMusic Comes with Music edition – exclusive to MTN, the Nokia 5530 XpressMusic and the Nokia 5630 XpressMusic available across all four channels.
"This is the most compelling digital music offer ever introduced in South Africa and around the world," Larsen says. "The freedom and simplicity of this service is unparalleled.”