MCI Consultants, a leading provider of software solutions to the financial services and recruitment industries, has appointed Habari Media, the media sales house division of the Habari Group, as the sales agent for its cnectd mobile services.
cnectd, a mobile application developed by MCI, is a free sms service which enables users to send sms's, via all networks, anywhere in South Africa. Each sms is appended with an advertisement, which is targeted by age, location and gender. The cnectd user base currently totals 30 000 users, and is growing at a steady pace.
"With cnectd, the ad offering features both a clickable and saveable splash screen while the user is sending the message," comments Garth Rhoda, National Manager for Mobile at Habari Media. "In addition, the sent message screen has a text link advert. When the contact receives the message, it too is tagged with a text link advert. cnectd users are urban-based youth, 51% of whom fall between the ages of 16 to 23. They are millennium movers, brand conscious and completely adept at mobile technology."
Aliki Droussiotis, director of MCI Consultants, adds: "This initiative is a direct consequence of the success we have achieved with our other mobile applications. It takes cognisance of the needs of today’s younger generations and satisfies them utilising the technologies associated with the social media market."