Blue Label Telecoms has officially launched mibli powered by Microsoft OneApp. The technology, which was developed in association with Microsoft, represents a world first.

mibli powered by Microsoft OneApp is a product owned by the Mobile Services Company (MSC), which is a subsidiary of Blue Label Telecoms. It is targeted at young, on-the-go cell phone users in South Africa.
The application is free to download, excluding networking charges, and takes just 150kb of memory. It includes a wide range of interactive features, such as Facebook, Twitter, miLocate and Mobi-Wallet.
The mibli suite of applications is accessed through a single, virtual window in the installations menu of a cellphone. These applications also don’t use much memory, coming in at about 30kb each, and they're served as a cloud service.
mibli powered by Microsoft OneApp is able to work on nearly every make and model of cellphone, as long as they got GPRS and Java.
Previously, this level of connectivity and interactivity was only available on top-of-the-range smartphones. “It’s like getting a free cellphone upgrade at the push of a button,” says Dr David Fraser, chief technology officer of Blue Label Telecoms.
He estimates that 80% of cellphones in our country are capable of running mibli powered by Microsoft OneApp. Since South Africa is expected to have about 50-million cellphone users by December 2009, Fraser is openly optimistic about the scale of the opportunity.
There are 2,2-billion cellphone users worldwide, with that figure expected to jump to 3-billion by the end of the year – and much of the growth will come from emerging markets.
Currently, MSC has 1,1-million subscribers.
It is planning an app store by the end of the year. Applications can be written in XML or Java-script and will work across the range of different cellphones.