After once again stepping into the breech to rescue Microsoft following the collapse of its Xbox distributor Mi Digital, Comztek has been rewarded with the sole distribution rights in South Africa for the games console.
In 2001, following the liquidation of the country's biggest distributor SDD, Comztek dramatically stepped up to the plate to deliver Windows XP for the software giant – literally on the day of the operating system's launch.
As they say, in times of crisis you know who your friends are.
Initially appointed to distribute the Xbox for a three-month period, Microsoft has now realised the value of Comztek's involvement and appointed it as its "exclusive distributor" for the territory.
Heinz Stephan, director of consumer electronics at Comztek, says the company was initially hesitant about the three-month distribution agreement.
"The three-month window did make us a little uncomfortable," he says. "But we embraced the opportunity fully and made the decision to focus on it with a view to a longer-term relationship."
The new distribution agreement, he adds, is a result of this commitment.
Lance Thorp, country manaer, Enterntainment and Devices division at Microsoft SA says Comztek has exceeded all expectations managing the distribution for Xbox over the last three months.
“We are encouraged with the service received so far, addressing our priority of ensuring continuity of supply into the local market," Thorp says. "We are confident that Comztek will continue to effectively manage and indeed grow the business of Xbox console, first-party software and accessory distribution in South Africa."