South Africa’n online store, www.wantitall.co.za has officially launched into the Brazilian online shopping market with www.compreus.com.br.
CompreUS, translated from both Spanish and Portuguese, means "buy US", and the site allows Brazilians to order whatever they desire from the US, via Amazon.com.
Managed from the WantItAll office in South Africa, CompreUS is run by a team on the ground in Sao Paulo.
Launched four months ago, CompreUS has managed to become self-sustaining since, and has more than 50 000 visitors per month.
An estimated 34% of the Brazilian populations are Internet users, while only 10,5%t of South Africans are online.
“Brazil is the most exciting emerging market in the world, and its scope and size are overwhelming,” says WantItAll founder Terence Murphy, who spearheads the operations and logistics of the Brazil venture. “We had some good relationships with some solid citizens in Sao Paulo and were so inspired by the magnitude of the Brazilian Internet landscape that we decided to take a chance and try our luck in this territory.”
In the few months since launch, the three Port Elizabeth-born e-tailers – Murphy and his two partners Justin and Ryan Drennan – have fine tuned and streamlined the operational system.
This included accommodating operational differences between the two territories. For example, Brazilians purchase via BOLETO, a confirmation document that is printed out once a users places an order online. The customer must then take this document to a bank to do a bank transfer. In South Africa, WantItAll simply sends users the banking details and they make the payment.