MTN has signed up with IMImobile, an Indian software and managed services company, for mobile and online content acorss the 21 markets in which MTN operates.

The strategic partnership will entail providing MTN's markets access to a repository of current and globally-popular content through enhanced delivery platforms. Content
categories will include music (with local and international flavour), sports, games, entertainment and news.
It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated worldwide at around $150,2-billion in 2011, up from $89,3-billion in 2006.
One of MTN's new content streams will be the 2010 FIFA World Cup of which the mobile operator has exclusive global mobile content rights.
Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles.
Nozipho January-Bardill, MTN Group corporate affairs executive, says IMImobile was selected from a group of major global telecom software and service providers because of the scalability of its technology platforms and proven managed services business model.
"IMImobile's value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost average revenue per user (ARPU) and keep MTN at the forefront of innovative services."
MTN has already introduced a number of products and services on its portal.
IMI mobile will deploy its service delivery platform (SDP), including its DaVinci Content Management System (CMS).