Mobile network operators in South Africa have seen a significant evolution and growth in mobile data usage over the past two years driven primarily by services such as mobile Internet and other multimedia services.
Now First National Bank (FNB) is allowing customers to buy prepaid data and SMS bundles directly from their bank accounts using Cellphone Banking, Online Banking or selected FNB ATMs.
FNB is the first financial institution to offer a mobile network operator’s data and SMS bundles through its electronic distribution network and plans to enhance this offering by adding other operator’s bundles in the near future.
A report published by Pyramid Research says that mobile data will account for 29% of the global mobile service revenue in 2012, up from 19% in 2007. In adition, the 2007 mobile data revenue was more than double what it was in 2004.