The opening day of GITEX, the Middle East's premier IT show, saw the first official introduction of Windows 7 today.
In his keynote speech Steven Guggenheimer, corporate OEM vice president for Microsoft, introduced Windows 7 to the region.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice President and Ruler of Dubai, opened the 29th GITEX Technology Week, marking the start of the region's leading IT exhibition.
After officially opening the exhibition, the Prime Minister was presented with the first commercially available PC loaded with Windows 7 by Microsoft and HP.
"The importance of GITEX is highlighted globally by the fact that we have decided to preview our product here at the show, a week before our global launch," says Guggenheimer.
This year's show has attracted over 3 000 exhibitors from 65 countries.
In his keynote address, Guggenheimer said Microsoft had researched how companies had come out of difficult times in the past. Those who continued to innovate and drive innovation through the downtime were able to come out of the difficult times more quickly.
He said that Microsoft had conducted 16 000 interviews to ensure they had a product that appealed to tastes before 8 million testers scrutinised the product with the beta release of the OS earlier this year.
He insists that the new Windows 7 operating system is "your PC, simplified."
A number of desktop PCs, laptops and notebooks running the new platform are on sale at GITEX, a few days earlier than Microsoft's worldwide launch scheduled for 22 October.