HP has announced an improved and streamlined portfolio of paper, now referred to as HP Professional Papers, across EMEA.
The HP Professional Papers range, which will be available across EMEA from December 2009, will cover laser and laser photo paper and is designed for professional and office-based use. New naming and standard packaging will enable customers to quickly and easily find the paper that is best suited to their needs.
HP Professional Papers are ideal for the micro and small businesses who want to produce small, customized runs of print shop quality materials in-house (without paying print shop prices). In fact, these papers provide an easy, efficient way to create professional marketing materials that allow customers to build, grow and sustain their businesses.
As a direct response to customer and merchandiser feedback, the Professional Paper portfolio includes a new range of paper weights exactly comparable to those found within professional copy shops, enabling users to reproduce copy-shop style print materials in-house. The whiteness, brightness, gloss level, thickness (and stiffness) remains identical to the previous offering.
This professional supplies update follows the recent launch of three new business printers across EMEA including: HP Colour LaserJet CP4525, HP Colour LaserJet CP5225 and HP LaserJet P3015.
The HP Colour LaserJet Enterprise CP4525 printer enables the customer to share a colour printer across large workgroups. HP Colour LaserJet Professional CP5225 printer includes embedded networking, produces a variety of print sizes and is ideal for small work teams in unmanaged print environments. HP LaserJet Enterprise P3015 Printer is a networked device ideal for businesses who work in small teams in IT-managed environments that need to print in high volumes. All printers are Energy Star-qualified.