Bytes Document Solutions sold in excess of R3,8-million of technology and solutions at Print Expo 2009 held at Nasrec last week.
The equipment sold includes two Xerox X700 digital colour presses, with another two to be confirmed, one of the newly launched DocuColor 8002 digital colour presses, and two DocuColor 260 colour multifunction devices, with interest being shown in a wide range of the software solutions available at the company’s stand.
“We had a good variety of equipment and solutions on show,” says Paul Haglich, marketing manager of the production systems group at Bytes Document Solutions, “but the X700 was the real drawcard. People at the show were very interested in its versatility and its quality of printing.”
The products on display included a mix of digital presses, dynamic publishing software, photo-book solutions, a Web to print management system, automated workflow productivity tools and profit accelerator tools and programs designed to maximise digital printing equipment investment. NOR Paper, a division of Bytes Document Solutions, also displayed its extensive range of substrates at the show.
Bytes Document Solutions in addition hosted several Xerox, MPhoto and XMPie professionals from its local office and abroad at its stand.
“Having the local and international experts at the stand and the XMPie digital theatre experience also drew people to our stand because there was a great deal of information available to them,” says Haglich. “Working in conjunction with two other exhibitors, Ipex Machinery and Ronnie Cox Graphics, to demonstrate the quality of our Xerox machines with the final, finished product was a real benefit. The show was an excellent platform for that type of collaboration so that attendees could, in one location, see the exact results the equipment can deliver.”
Haglich says that, although numbers at the show appeared to be lower than previous years, visitors were generally business owners and decision-makers and there not only to gain exposure to the latest offerings in the print industry and specifically the relatively new medium of digital for many printers, but also to acquire new equipment.
He adds that the show was also well attended by representatives of government.
“The people who came to the show had a genuine interest in the equipment and were there to learn how to grow their businesses and acquire the equipment to do so and it was a very worthwhile experience for us to be there,” says Haglich. “There were also numerous visitors from African countries such as Zimbabwe, Zambia, Tanzania and Malawi who were seeking advice on equipment and on establishing or expanding digital printing facilities and businesses in their countries We see business in Africa as a key growth area for us and the interest shown in Print Expo was an encouraging sign.”