Over the past decade, the Western Cape has developed into a world class BPO destination, attracting a number of high profile international company’s, including Budget Group, Merchants, Lufthansa Global Telesales, Shell Global, the Dialogue Group, Teleperformance, TeleTech and Stream Global Services.
And now the province believes its value offering will improve with the recent merger between CallingtheCape and BPeSA. The newly-formed BPeSA Western Cape will serve as the promotion and investment arm for the call centre industry in the province.
The BPO sector plays a key role in the job creation in the Western Cape, providing in excess of 30 000 jobs. This number is set to increase on the back of the 2010 World Cup which will drive further investment into the region.
The Western Cape boasts good infrastructure, a qualified labour force, low staff attrition rates, and cultural affinity to both Europe and the US. It is also well positioned to the European market in relation to time zones and, with a broad range of language capabilities which include Dutch and German, is able to cater for a number of foreign speaking countries.
According to CEO of BPeSA Western Cape, Sipho Zungu, with the recession driving first world BPO investment abroad, the Western Cape is well positioned to take advantage of the resulting opportunities.