Drive Control Corporation (DCC) is now delivering Western Digital My Book Studio desktop external drives with a customisable e-label that is always visible, even when unplugged, so it's easy to know the contents of the drive.
Designed for Mac users and creative professionals, the new My Book Studio drives are equipped with a FireWire 800 interface to give users the speed they need for demanding tasks like photo and video editing and graphic design.
The new My Book Studio drives are TimeMachine compatible, offer automatic, continuous backup with WD SmartWare software, and include 256-bit hardware-based encryption to provide a high level of security. The new My Book Studio drives are formatted for Mac and offered in capacities of 500GB, 1TB, 1.5TB and 2TB.
Creative professionals generate, store and back up massive amounts of digital content. During in-home and in-studio interviews with consumers, WD team members observed that many were taping notes or other hand-made labels on their many drives, to tell them apart. For these customers, WD developed the e-label high-contrast smart display which reads like ink on paper, and lets the user create a customised label to describe the drive's contents.
Utilising e-paper technology the information on the display remains clearly visible even when the drive is unplugged, and can be changed easily and as often as desired. The e-label also shows available storage capacity and drive security status.
My Book Studio drives also feature user-selected password protection combined with 256-bit hardware-based encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data safe.
The new My Book Studio drives come equipped with WD SmartWare software, an integrated application which provides automatic and continuous backup, as well as control of the e-label display, password and other settings. When the My Book Studio drive is plugged in for the first time, the simple and intuitive first backup process launches automatically.
The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users' files are backed up automatically every time they change or add a file.
WD SmartWare software is compatible with the Apple TimeMachine. Users with older versions of Mac OS (not equipped with TimeMachine) or those who wish to use the drive for both backup and extra storage have the option to use WD SmartWare software backup capability.
"Photographers, videographers and other Mac computer enthusiasts require fast performance for their complex projects," comments Vassen Naicker, WD Product Specialist at DCC. "They also have a very large number of projects and files which they need to keep organised across multiple hard drives. With a FireWire 800 interface and customisable e-label, the new My Book Studio drives offer an elegant, high-speed solution for these creative professionals to interact with, organise and securely archive their media."