Mobile e-mail and data synchronisation provider Synchronicahas received a $197 000.00 order for an initial 20 000-user license from a West-African mobile operator for its e-mail product Mobile Gateway, as well as a contract for professional services.
The order is the fifth deal in this region in 2009 and the 12th operator contract announced by Synchronica this year. And it's the third order received through the same major network equipment provider, demonstating the effectiveness of the company's channel strategy.
The operator will use Synchronica's Mobile Gateway technology to offer a push mail and mobile synchronisation service to its subscribers.
Synchronica's industry-standard technology requires no additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost entry level devices.
According to a report from UK-based telecommunications publisher Blycroft Publishing, Africa's mobile phone market grew by 25% in 2008, attracting 74-million new subscribers and taking the total number of mobile subscribers to 370-million.
Some of the factors that contributed to this growth, the study found, included the launch of 11 new networks in Ghana, Benin, Botswana, Congo Brazzaville, Guinea-Conakry, Kenya, Niger, Nigeria, Senegal, Sudan and Uganda.
A further study from Ernst & Young (Africa Connected: A telecommunications growth story), indicates this trend shows no sign of waning, with expectations of the mobile phone penetration in Africa to rise from 37% today to more than 60% in 2012.
Carsten Brinkschulte, CEO of Synchronica, comments: "We are very pleased with the success of our strategy of using major network equipment providers to scale our business on a global basis to reach as many countries and operators as possible. Our fifth purchase order in this region demonstrates the attractiveness of our products for operators in emerging markets. By enabling operators to address the entire spectrum of handsets, our products allow them to attract new customers and introduce data services to the mass-market."