E-mail is now the dominant form of communication across South Africa, with over half of people surveyed (59%) choosing it to connect with friends, family and colleagues, ahead of the telephone (29%) and text (10%).
The e-mail responsiveness study was conducted by Nokia in South Africa and six additional countries around the world and looked at the factors which influence how people respond to one e-mail over another and how they manage the hundreds of emails sent and received each week.
The results reveal that 43% of South Africans polled spend up to half an hour a day responding to e-mails, with the majority (57%) receiving up to 20 e-mails per day. This means that, on average, South Africans spend up to seven days responding to e-mails each year.
E-mail is now a fundamental way of communicating both in our personal and work lives. The research reveals just how much of our day is taken up reading and responding to emails. These response times can be significantly reduced with Nokia mobile email, making social lives easier to manage and work situations more efficient.
Half of South Africans polled (50%) only read e-mails if they know the sender.
Meanwhile, more than half of conscientious South Africans polled (59%) thoroughly read all the work e-mails they receive on a daily basis, compared to a third (32%) who claim to only read the majority of personal ones that land in their inbox.
A huge 74% of people polled in South Africa respond quickest to work e-mails – predominantly from customers (51%) and the boss (40%) – while partners (52%) and friends (33%) get a slower reply. A quarter of those polled (24%) claim to respond to an e-mail within five minutes of receiving it.
One in 10 respondents (12%) admit to purposefully making his or her e-mails shorter to convey that they are efficient and busy while a further 10% claim to respond to e-mails faster if their boss is copied in.