IBM, Motorola and Zebra have joined forces to for a Mobile Enterprise Tri-Alliance to help companies use enterprise mobilty to create revenue streams, increase operations effetiveness and improve customer satisfaction.
Enterprise mobilty is driven by the need for business functions to be executed remotely is growing, with a key driver being the consumer’s desire for faster service and more convenience. In adition, companies need to increase profitability and improve the customer experience so as to create loyalty and grow market share.
IDC estimates that the global mobile worker population will rise to more than 1-billion in 2011. “Advances in device capabilities, connectivity speeds, applications, and developer tools are enabling enterprises to achieve their goals,” says Sean Ryan, research analyst: Mobile Enterprise Device Solutions at IDC.
While the adoption and true integration of mobility in European and US markets is well underway, South Africa is lagging behind. The challenge is for local business to realise the massive resulting benefits and then for company directors to work with CIOs to develop mobility strategies that deliver mobile enterprise. However, experts warn that quick-fix policies that produce after-thought initiatives are entirely counter-productive.
Tri-Alliance spokesman and mobile specialist for IBM, Caroline Scofield, says: “The facts surrounding mobility and business are quite simple. Businesses wanting to achieve competitive advantage in the marketplace and be business smart need to put in place successful enterprise mobility strategies. Our experience shows, however that companies need expert advice, tailored solutions and support services that enable full integration of mobility. That is what prompted the formation of this Tri-Alliance.
“Instead of making individual decisions about how to become mobile, businesses need to ensure strategic decisions are implemented across the board and viewed as a critical technology for success.”
Scofield says that numerous overseas companies in numerous sectors including retail, finance, healthcare, logistics and manufacturing have had notable success following their affiliation with the Tri-Alliance.
Up until recently, most of the mobile technology that impacts the general public has been personal – devices such as smartphones or notebooks. But there is huge potential for using this technology as a customer-facing solution.