Interactive Intelligence, a global provider of unified IP business communications solutions, has been positioned by Gartner in the visionaries quadrant of its 2009 Magic Quadrant for Unified Communications report. The unified communications report evaluates vendors based on completeness of vision and ability to execute.

The Gartner report provides an analysis of vendors in the market based on their completeness of vision and ability to execute, and assesses key industry trends.
“Our approach to unified communications is quite different than that of other vendors,” says Interactive Intelligence founder and CEO, Dr Donald Brown. “Rather than simply trying to improve the efficiency of communications, we’ve taken communications technology and used it in an innovative way to automate core business processes.”
Interactive Intelligence first released its unified all-in-one IP communications software suite in 1997 to eliminate the cost and complexity introduced by multipoint products. The company continues to expand its vision for UC with its communications-based process automation solution, Interaction Process Automation (IPA), which addresses primary challenges cited in the Gartner UC Magic Quadrant report. These include application and product complexity, and lack of a business case based on soft return on investment.
“By decreasing the number of employees required in a given business process, eliminating process latency, reducing human error, and providing standardised methods for handling processes, IPA delivers on the promise of UC with a straightforward solution offering measurable ROI,” Brown says.
IPA leverages the Interactive Intelligence IP-based unified communications platform to orchestrate the delivery of work, thus giving organisations everything they need to capture, prioritise, route, escalate and track each step of a business process.