Clickatell has won first place in the “Best Mobile Campaign by Channel & Region” category of the Mobile Marketing Association (MMA) awards, for its work with the US State Department and its successful global mobile campaign to send ‘live’ text messages during President Obama’s Cairo and Ghana speeches earlier this year.
"The MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world," says Mike Wehrs, president and CEO of the MMA. "We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel's evolution in the years to come."
Creating an industry first "Mobile Town Hall Without Borders", the mobile SMS campaign reached thousands who might not traditionally have a "voice" during important events.
“With over 40billion SMS-enabled mobile phones in use around the world, SMS remains the single most effective method to reach the masses,” says Pieter de Villiers, Clickatell CEO. “The US State Department required a fast and easy way to reach people in all corners of the world and in multiple languages, giving them the ability to be a part of the most historic speeches of our time.
"The credit really goes to the US Department of State and President’s Obama’s commitment to reach people at grassroots level and acknowledging that the mobile phone, using Clickatell’s Global SMS Gateway, was the most compelling solution to achieve their goal.”