Huge Group has launched a new operating subsidiary, Huge Media, which aims to enter the emerging digital media arena.

Huge Media has signed a distribution agreement for South Africa with mobile phone technology provider Eyeballs Mobile Advertising, giving it the rights to distribute the “Eyeballs” mobile advertising technology in South Africa. Huge Group’s majority shareholding in Eyeballs Mobile Advertising means the group will also benefit from any international expansion moves by Eyeballs.
Duncan Palmer, group marketing manager at Huge Group, says Huge Media was formed to take the Eyeballs technology to market in South Africa.
The technology has been developed in South Africa over several years and currently runs on Symbian-based smartphones, across all networks, with BlackBerry compatibility next in the development queue and due for release in early 2010.
Huge Media will be the first commercial implementation of the Eyeballs technology worldwide, after a beta trial that was run in South Africa last year.