Not surprisingly, the adult entertainment industry is leading the drive to 3D television, with immersive 3D films already available.

At least one adult entertainment company, Bad Girls in 3D, is demonstrating the technology at the AVN Adult Entertainment Expo, which is running alongisde the Consumer Electronics Show in Las Vegas.
The company is so far ahead of the market, reports the Sydney Morning Herald, that it's offering a package that includes and 3D television, two pairs of 3D glasses and a PC to stream movies from the Web.
Several hours of new content are available on the site every week, and users pay a subscription fee to access it.
Other, more mainstream, studios are also planning 3D movies.