Len Pienaar will leave the m-commerce division of First National Bank (FNB) this month to join SMS pioneer Clickatell. He hands over to two senior managers who have been appointed to oversee the growth expected in cellphone banking.
"We are proud of the fact that in 2005 we launched cellphone banking in South Africa and we are equally proud that after five years of launching cellphone banking we are doubling our management capacity in this area with the appointment of Yolande van Wyk as CEO of smart services and Ravesh Ramlakan as CEO of cellphone banking services,” says Liné Wiid, CEO of FNB Smart Solutions.
Prior to her appointment, Van Wyk was head of expansion in the m-commerce business unit falling under FNB smart solutions. She was responsible for the management and implementation of solutions such as cellphone banking, prepaid products and SMS notifications within FNB and FirstRand subsidiaries.
In her new role as CEO of smart services she will be responsible for all eMoney initiatives, FNB cell pay point as well as send money, a new product that allows FNB customers to send money to anyone with a South African cellphone.
Ramlakan joined FNB in 2006 as head of transact solutions and was later promoted to chief commercial officer responsible for the business areas within m-commerce. In his new role as CEO of cellphone banking services he will be responsible for all cellphone banking, transact and messaging for South Africa and the African subsidiaries.
“The new management team will build on the excellent work done by Pienaar, who has taken our cellphone banking levels to record heights,” says Wiid. “The key challenge, which we are confident our new CEOs will overcome, is to maintain our excellent service levels whilst keeping our existing track with a heady pace of growth."
Pienaar, who has been CEO for m-commerce for five years and will leave at the end of January 2010, comments: “It has been a great opportunity and incredibly rewarding in my five year tenure as CEO to see the rate of growth and the impact that FNB Cellphone Banking has had on people who have previously been unable to access banking solutions.”
Pienaar will be joining international messaging company Clickatell in Cape Town.