Epson is expanding its operations in South Africa and will be tackling the local market with a renewed vigour in 2010.

This is according to the organisation’s newly-appointed GM for southern Africa, Kelvin Reynolds, who says that Epson will be increasing its efforts to connect with its customers and re-engage with its reseller and value added distributor channels.
“Epson started this re-invigoration process in the latter parts of 2009,” says Reynolds, “by introducing an increased focus on offering overall solutions in the business and large format printing market  sectors.
“Our consultants and product specialists have been on intensive training courses that have been designed to help them understand the specific needs of our customers in these various vertical sectors – and to be able to deliver tailored solutions, through our channel partners, that meet the specific requirements of these verticals.”
This year, Reynolds adds, Epson has increased its headcount locally by approximately 30%, which will not only enable the organisation to dedicate more resources who can interact with its customers and channel partners, but also enable it to extend its reach into other sub-Sahara African markets.
“Printing solutions represent a considerable percentage of the overall capital and operational expenditure of any organisation, second only to physical IT equipment,” Reynolds explains.
“This is why we have made it one of Epson’s imperatives to bolster its skills and support offerings – especially to the corporate sector – because we believe that with the new range of products that we have on our product roadmap for 2010, Epson is going to make a considerable impact in the local printing and projector space.”
Of particular significance to Epson in the coming year is the healthcare, education and public sectors, all of which are national imperatives, and all of which, Reynolds believes, have specific needs that Epson’s new solutions can fulfil.
Epson’s Channel Partner Programme will also be one of the focus areas  in 2010, as Reynolds is particularly passionate about broadening our VAR community in the specialist LFP and Projector areas.
“We recognise the importance of our value added specialist resellers, and we’re going to be recruiting a number of new partners this year.
“Channel integrity is of the utmost importance to Epson,” he adds “Our partners can rest assured that we will be focusing heavily on our channel in order to make it beneficial to both us and them to be part of the Epson family.
“We’re taking Epson back to the values of Japanese business – being in it for the long-haul and forever adopting a forward-thinking and forward-looking approach to everything that we do.”
Reynolds is 20-year South African IT industry veteran and has worked with some of the biggest names in technology, including the likes of Oracle, HP and Oki.  He returns to IT after a stint in the aviation  sector and has a number of years working in the industry both as a business Consultant and leadership coach.