Database 360 a division of CG Consulting, has launched its latest African database, a resource of companies and executives throughout the continent.
The African database provides IT organisations looking to do business in Africa with access to the right people, contact details and information about the specific needs of African companies.
“Data for South Africa is everywhere,” says Louise Robinson, sales and marketing director at Database 360 and CG Consulting. “But you have to ask yourself is the data you are buying accurate, up to date, and relevant. If its not then you are wasting your time, money, and damaging your reputation.
“The reality is however that data for emerging Africa is almost non-existent, and it is because of this that we have invested significantly in time and resource to build and develop this database. While it is easy to get information and data around South African companies it isn’t that easy to source around the other 53 countries throughout Africa, it really is gold when you find it,” she adds.