Neotel has expanded its retail footprint by opening its second store at the N1 City Mall in Cape Town.
The store follows the successful open plan design of the original shop in Cedar Square, north of Johannesburg, and showcases all of Neotel’s services via live equipment and interactive stations.
“For many consumers and small businesses, the concept of converged communications can be confusing,” says Neotel's executive head of corporate communication, Wandile Zote. “So, being able to touch and feel our various offerings, enables the customer, at an extremely practical level, to view just what the latest technologies can do and what cost and service advantages they gain by choosing Neotel.”
Neotel’s reason for building a retail footprint is to allow customers, at every level, to engage with our brand and our services.
“Customers are already using our website, customer call centre, and a range of channel partners to order and purchase their Neotel products, but we felt that they needed a Neotel stand alone store option as well,” Zote says. “And while our Johannesburg store has certainly proved that a retail outlet does drive brand awareness, we also understand that customers will use the store for more than just sales.
“In addition, customers are looking for technical advice and support. It’s clear that even in a highly connected age, many still feel more comfortable meeting Neotel staff who are giving them advice or selling them a product."
Neotel will open two more stores in Pretoria and Durban by the end of March, which will provide the full spectrum of customer support, from bill payments, repairs, and upgrades to new purchases for all of Neotel’s offerings.