Only a small percentage of South African companies know what their options are in the case of a domain name dispute, such as where a company might be denied use of its trademarked name on the Internet because someone else is holding that domain.
A massive 84% of businesses wouldn't know what to do in these situations, according to a new survey released by the ZA Domain Name Authority (ZADNA), with only 16% aware that the authority offers a dispute resolution process.
And the cost of resolving a dispute through ZADNA could cost a fraction of what a protracted legal battle would, with arbitration by the authority starting at R10 000.00
Vika Mpisane, GM of ZADNA, explains that this option allows for a hearing before a single independent adjudicator. Should companies wish to be heard by three adjudicators, the cost would rise to R24 000.00.
The adjudicators are drawn from the ranks of senior counsel.