A planned auction of the world's hottest Internet domain name has been postponed amid fears that it might not reach its full potential price.

the auction of sex.com was put off after creditors filed to put the owner of the domain into bankruptcy.
the three creditors are owed about $10,1-million and didn't believe an auction would bring the domain's true value.
Escom, which owns the name, bought it for between $12-million and $14-million four years ago.
Experts are divided on whether it is worth more or less now, given the current economic climate.
Bidding at the auction was set to begin at $1-million.