With a staggered launch from May 2010, On Digital Media (ODM) will introduce competition to the South African multi-channel television market under the brand TopTV.
TopTV will offer pay-as-you-choose TV, different pay TV packages designed to meet subscriber needs at affordable rates. The entry level package, at R99.00 per month, will give subscribers access to more than 20 channels, providing comprehensive coverage of genres, including general entertainment, news, sport, movies and gospel.
Vino Govender, CEO of ODM, says: “With our differentiated multi-channel subscription TV service we will expand the viewing choices for a larger portion of the population in South Africa. TopTV subscribers will be able to select packages to suit their viewing needs according to their budgets.
“Market research has confirmed that TopTV’s product offering and positioning will be well received within the South African TV landscape.”
TopTV will offer subscribers seven different pricing options ranging from R99.00 to R249.00 per month. Channels include those created specifically by TopTV with content sourced both locally and internationally, including Top Movies, Top One, Top Gospel and Top Crime, as well as a range of highly sought-after international channels from outside suppliers. Nine locally developed channels will offer audiences a mix of local and international flavours.
Gugu Sibeko, ODM’s GM of local channels, comments: “Under the Top TV brand we are able to combine quality international programming with popular local shows, creating channels with South African appeal.”
The business prides itself on being able to introduce 34 “new-to-the market” channels, nine music video channels and 25 new music audio services.
TopTV has partnered with operating media companies from various countries including Germany, Scandinavia, Spain and the UK. In addition to this, it has secured programming and channels from household names such as Fox, Warner, Disney, CBS, and Discovery, to name a few.
Subsribers will have to pbuy a new set-top box to view TopTV. The MPEG4 DVB S2-compliant devices will be available through major retailers.