First it was a carrier pigeon versus Telkom, now it's former F1 world champion Lewis Hamilton versus Vodacom. Next Tuesday Hamilton will face a competitor even tougher than his fellow F1 racing drivers – Vodacom Business’ Metro-Ethernet Fibre network (Metro E).

In a match of skill against technology, Lewis will be racing around the 4.2km Kyalami Race Track in Johannesburg against a data capsule of 5.4Gb of data transmitted across Vodacom Business’ super-fast, high-capacity Metro Ethernet fibre network from Midrand to Sandton.
The event will see a high-intensity race between Hamilton in a Mercedes-Benz AMG C63, which has a top speed of 250km/h, against enough downloading data to contain about 5 full-length movies of about 1Gb each.
While the event is by invitation only, Vodacom Business invites anyone interested in fast cars and fast data to upload a photo (maximum file size of 1Mb) or personal message to Lewis Hamilton on www.vodacombusinesslightspeed.co.za. These images and messages will be used to "load" the data packet, which will race with Hamilton, so anyone can be part of this history in the making.
“As part of the Vodafone family, who are title partner of the Vodafone McLaren Mercedes F1 team, we are taking up this opportunity to introduce a serious network enabler for business in a fun and memorable way and celebrate this milestone for Vodacom Business and South African enterprises," says Ermano Quartero, managing executive ofproducts and services at Vodacom Business. "We believe it will be a close call; the odds are pretty even, but whatever the outcome, this will be a race no one will forget.”  
And the benefits to businesses?
“Metro Ethernet enables businesses to have more control over their information and communications technology, supported by the latest in fibre optic solutions," he says. "With Metro E, our clients have access to super-fast, always-reliable, bandwidth delivered directly to their doorstep – the last mile access giving them the agility required to compete in an exponentially changing world, with no necessity to involve third parties.”