MTN has seen growth in its subscriber numbers, with 123,58-million recorded at the end of March 2010, a 7% increase on the previous quarter.
The ratio of subscribers among the three regions remains unchanged, with South & East Africa (SEA) contributing 22% of the group's total subscribers while West & Central Africa (WECA) and Middle East & North Africa (MENA) contributed 46% and 32% respectively.
The SEA region increased its subscriber base by 4% for the quarter.
The South African operation contributes 60% to the region`s subscribers, increasing 2,2% to 16,424-million for the latest quarter. The positive net additions of 358 000 signal a more normalised growth pattern following the effect of the RICA implementation in the second half of 2009.
The growth was mainly attributable to increased brand awareness including the "Ayoba" campaign and the continued success of the "Mahala" campaign, the company says.
Uganda increased its subscriber base by 8% to 5,615-million despite aggressive competition.
The WECA region increased its subscriber base by 7% for the quarter. The strong growth in the region was primarily due to growth in Nigeria which contributes 59% to the region`s subscribers. Nigeria recorded an 8% increase in its subscriber base to 33,301-million as network quality and the continued success of the distribution framework allowed for a competitive advantage. Ghana increased its subscriber base by 5% to 8,431-million within an increasingly competitive market. This is due to improved network quality combined with a strong brand position. Cameroon and Cote d`Ivoire increased their subscriber bases by 2% and 4% to 4,443-million and 4,59-million respectively.
The MENA region recorded an 8% increase in subscribers for the quarter. The growth within the region was largely due to the Iran operation, which contributes 64% to the region`s subscribers and increased its subscribers by 9% to 25,386-million. Iran`s continued subscriber growth is due to acquisition promotions that remain compelling. Syria increased its subscribers marginally by 1% to 4,297-million.
MTN South Africa's blended average revenue per a user (ARPU) increased by 7% to R155.00. This was due to a 9% increase in prepaid ARPU to R108.00. Nigeria and Ghana's ARPU declined each by 10%, to $11.00 and $7.00, respectively as a result of increased penetration into lower market segments and seasonal trends. Notwithstanding high growth rates and seasonal trends, Iran's ARPU remain relatively stable at $8.00.