Good news for both distributors and resellers is that international and South African PC shipments are growing again.
This is according to Craig Brunsden, chief marketing officer of Axiz, who says: “The 2010 first quarter reports of research houses Gartner and IDC put preliminary shipment growth year on year at 27.4% and 24% year respectively. While the numbers were mixed for the various regions, sales in EMEA [Europe, the Middle East and Africa] soared, with PC shipments growing by 24.8% according to Gartner."
The first quarter of 2010 also came in above expectations for Axiz, in part due to an increase in reseller business, says Brunsden, prompting him to be cautiously optimistic about the year ahead.
“The general industry sentiment going forward does seem to be more positive, with local PC numbers looking good and showing strong growth.”
According to the IDC, PC shipments totalled roughly 79.1-million units during the quarter, compared to 63.7-million PCs that shipped in the year-ago quarter. Desktop shipments took roughly 40% of all PC shipments, which exceeded expectations.
Brunsden agrees that the demand for laptops remained the main driver for PC shipment growth. And, although the craze around netbooks is still unpredictable, there is a resurgence in demand for mainstream laptops as prices have dropped.
“I think that we all – distributors and resellers alike – have learnt a few tough lessons over the last few months. Faced with a recession, clients have been tightening their belts, that is cutting costs and revisiting their expenses, and we have had to follow suit,” says Brunsden.
In the PC market, Axiz is a distributor for Hewlett-Packard (HP), Acer, Lenovo, and its own brand. Axiz.
HP retained its title as the world's top PC vendor, with shipments totalling 15.6-million, growth of 19.9% from the year-ago quarter and a 19.7% market share. In particular, HP’s focus on emerging markets paid off, while it also saw a rebound in EMEA. IDC says that Acer solidified its position as the world's second-largest PC vendor, with shipments growing by 42.5% to 10.8-million, a 13.6% market share.
The fourth-largest vendor, Lenovo, which recorded an 8.8% market share, up from 5.6% quarter on quarter, saw the greatest improvement among the top vendors. IDC indicates that the company continued to capitalise on its advantage in Asia-Pacific and emerging markets. A renewed focus after restructuring, channel expansion, and commercial sales accelerated growth to more than 58% year on year in the first quarter of 2010.