The astonishing growth of the Apple App Store has prompted great innovation in the mobile content industry. Many new applications stores have been launched and a vast number of innovative applications is now available on various devices and for different platforms.

"However, this fragmented scenario raises some concerns in terms of long-term sustainability," says Frost & Sullivan senior ICT industry analyst Saverio Romeo. "While some initiatives are already in place to create a more harmonized content development and delivery environment., the Web's universal and borderless platform could also be an alternative for the mobile content industry."
To provide decision makers with in-depth insight into these and related market developments, Frost & Sullivan will be hosting a complimentary online analyst briefing on the Modes of Mobile Content Industry on Tuesday, 1 June 2010, at 15h00 GMT/17h00 CAT.
Highlights of the briefing will include an analysis of the status quo of application stores and their likely future challenges. The second part of the presentation will explore the evolution of the mobile web. The briefing will be concluded by a discussing the role of the stores and the web in the future of the mobile content industry.
"The phenomenon of application stores is the event of the last year in the mobile industry," Romeo says. "However, the race to create stores has created an archipelago of islands disconnected from each other. This has driven the industry to look for a more open model of content delivery and the Web is a natural candidate."
This briefing will benefit the entire mobile content market value chain, including mobile device manufacturers, mobile network operators, content providers, applications' developers and related technology and service enablers.
To participate in the briefing, please email Patrick Cairns at patrick.cairns@frost.com with the following information: your full name, company name, title, telephone number, website and country. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at any time by submitting the aforementioned contact details.