Facebook has bowed to intense international pressure to allow users more control over their own privacy, and is simplifying tools and interfaces.
Founder and CEO Mark Zuckerberg, writing yesterday on the Facebook blog, concedes that the system has become more complex to manage as it has grown, and that the company now aims to make it simpler.
He says Facebook has asked for user comment via a number of forums.
"You have sent us lots of feedback. We've listened carefully in order to figure out the best next steps. We recognize that we made a lot of changes, so we really wanted to take the time to understand your feedback and make sure we address your concerns.
"The number one thing we've heard is that there just needs to be a simpler way to control your information. We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control. Unless you feel in control, then you won't be comfortable sharing and our service will be less useful for you. We agree we need to improve this.
"Today we're starting to roll out some changes that will make all of these controls a lot simpler. We've focused on three things: a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications."
Facebook has been under fire recently when it emerged that advertisers could have had access to users' personal information.
The new privacy controls will roll out on to the site over the next few weeks, Zuckerberg says.