With thousands of local and international tourists expected in Cape Town from next week, the V&A Waterfront is championing an initiative to provide its visitors with free Internet access during and after the month-long World Cup tournament.
The initiative is being driven in collaboration with HipZone.
Chantelle Kidd, marketing executive at the V&A Waterfront, says: “While free WiFi has become the norm overseas, it is still relatively new in South Africa. As the only retail shopping centre in the country to partner with HipZone, we have raised the bar to benefit international travellers and our locals visiting during the World Cup. We’re also looking into extending the service across other parts of the property once the football fever is over.”
The initiative kicks-off in early June. “Visitors can view e-mails, connect via social networking sites or simply surf the web on their laptops or mobile phones,” explains Kidd. “Moreover, as it launches during the World Cup, it is a convenient way to share the V&A Waterfront football experience – which includes interactive events, food and beverage offerings and four spectator zones – with friends and family virtually and in realtime.”
To access free wireless internet across the Victoria Wharf, visitors can choose ‘HipZone™ free Wi-Fi’ from their wireless internet connections and follow the simple login instructions.
Founded by Roy Ingle in 2004. HipZone’s goal is to provide free WiFi nationwide. To achieve this, Ingle has partnered with brands such as adidas, Kauai and Vida e Caffe, in addition to airports, restaurants and now the V&A Waterfront, to provide users with free access. It is funded through tailored dipstick research and online advertising.