The Gupta Group, consisting of Sahara MD Atul Gupta and his brothers, is to fund a new national daily newspaper, which will be published from September.
Essop Pahad is one of the drivers behind the newspaper, which will be titled The New Age. Pahad already publishes a magazine, The Thinker, also funded by the Gupta Group.
It is thought the newspaper will be published from Sahara's Midrand offices.
Business Day reports that The New Age will be affiliated to the ANC and will more than likely target government recruitment advertising as one of its main revenue streams.