A World Cup victory for the Dutch or Spanish football teams could be the most desirable outcome for Europe – in purely economic terms.
According to research across the region’s small and medium business (SMB) community, more than half respondents claim to work more efficiently and effectively the morning after a national football victory.
The survey – conducted during the group stages of the tournament – confirmed the UK and the Netherlands as generating the biggest victory boost with 63% and 62%, respectively, claiming higher levels of workplace efficiencies the morning after a victory.
The majority of Germans, however, admitted to being less efficient the morning after a national victory, with only 47% being more efficient.
This could suggest that, in purely economic terms, a victory for the Dutch or the Spanish – where 56% are more efficient – could be the most desirable World Cup outcome for Europe.
The survey was commissioned as part of HP’s "Laser Jet Pays You Back" campaign.
Luis Casado, marketing director: LaserJet & Enterprise Solutions (LES) in the Imaging & Printing Group Europe, Middle East & Africa, explains that the World Cup can bring an unexpected boost to the workplace in terms of morale and commitment, especially where interested employees are able to organise their work around match screenings.
“Collective sport can certainly make a difference in terms of workplace engagement and motivation. An imminent kick off time really can focus attention on ensuring tasks are completed in advance, especially if your national team is playing,” says Casado.
“In terms of efficiency levels the morning after a victory, it all depends how much you celebrate, and as a Spaniard myself I can assure you that I have had plenty of practice recently,” he adds.