Valentine’s Day may fall on a dreary Monday, but this doesn’t mean things won’t get steamy, with many amorous South Africans spicing up their day at work with saucy e-mails to their other half.
According to a Microsoft Hotmail survey, many consumers are comfortable with expressing love and flirty feelings via e-mail.
The research, which polled more than 10 000 consumers in 14 countries, showed that approximately half (48%) exchange amorous emails with their significant others to keep their relationships fresh and exciting. More surprisingly, almost a fifth of respondents (19%) revealed they have told someone they love them for the first time in an e-mail and 9%have even proposed via e-mail.
“It’s interesting to note that whereas email was regarded as a somewhat impersonal means of communication, compared to the phone or the hand-written letter, a great number of people are using e-mail to share profound and intimate feelings,” says Nazeer Suliman, consumer and online lead at Microsoft SA.
“There is a shift in the perception that e-mail and social media are impersonal and, as that shift occurs, the more comfortable people are with sharing heartfelt messages of love and celebrating their union using these channels,” says Kojo Baffoe, editor of Destiny Man. “With Valentine’s Day falling on a Monday this year, e-mail networks around the world will be carrying a flurry of cupid’s romantic declarations."
For those who are single, ‘e-romance’ in the workplace this Monday is likely to be rife, with more than a fifth (21%) of people saying they’ve flirted via e-mail with co-workers. However, people should make sure their excitement doesn’t cloud their common sense this Valentine’s Day, as 17% have used their work e-mail accounts to send romantic sentiments, and 8% have been caught sending love e-mails while on the job.
Some consumers are also using e-mail to show passion: 18% of respondents indicated that they exchange romantic or saucy images of one another and a fifth of people have shared romantic fantasies with their partner over e-mail.
A sizeable group of consumer respondents said they were using e-mail to get up to mischief: almost half of respondents (47%) admit they have sent or received romantic or saucy e-mails to/from someone who is not their current partner and 16% of those surveyed have caught their partner sending sexy or saucy e-mails to someone else.