South Africans seem to be observing the old tradition of Valentine's Day – and using new tools like Google's search to help them make the right impression.
Google Zeitgeist – a tool that provides insights into Internet search trends – reveals some curious and surprising search results this Valentine's Day.
For South Africans, the most popular search terms around ‘love’ have been ‘lyrics’, ‘quotes’ and ‘love poems’.
The most interest for the search term ‘valentine’s day’ originates from Gauteng with ‘valentine’s day ideas’ coming out tops as a popular search. Results also show that Gautengers are the main users looking for love songs on the web.
In addition, South Africans have been looking for the most romantic things to say to a girl, the most romantic songs of 2010 and the most romantic movies among others.
Romantics have also been looking for help in how to say "I love you" in different languages, with the most popular being Italian, Spanish, French, German, Hebrew and Zulu – some user have even been looking to find a way to say those three important words in code.
It may not be related to Valentine's Day, but the fastest rising searches from the last seven days reflect a number of banking and Internet banking sites.
Worldwide, searches for the upcoming royal wedding between Prince William and Kate Middleton have led to spikes in search queries for both the wedding and for sapphire engagement rings, with many users being inspired to create happy endings of their own during the month of love.