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Samsung launches business brand

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Samsung Business, a sub-brand of Samsung Electronics South Africa that aims to meet and anticipate customer demands by bringing together the company’s business market offering, has been launched.

Dennis Brett, divisional head, office automation & IT at Samsung, says: "The innovation you've come to expect from Samsung in-home electronics and mobile technology, is now at home in the workplace.
"Samsung's business solutions bring maximum value, performance and dynamic design to companies of every size, from start-ups and small businesses to global corporate, and it is for this reason, that we have launched Samsung Business – a one stop shop for business needs.”
The Samsung Business division will incorporate the company’s products and solutions that typically fall into a business portfolio, including monitors, digital signage and interactive e-boards, workgroup single & multi-function printers and copiers, security-enabled laptops, LED projectors, business mobile products and more.
The product portfolio will be sold via specialist business suppliers ensuring that the Samsung Business brand is driven by a business-centric sales force to provide customers with dedicated and experiential product advisory and support. Samsung Business will be supported via a national partner network called Power Partners, which is comprised of accredited and certified business product experts.
Brett adds: “Through our business solutions we aim to deliver reliable, advanced innovations that businesses can rely on. As a world leader in R&D, we have the experience, skills and know-how to create products that are tailor-made for business needs. And, because all IT is mission-critical to the business, we take special care to integrate seamlessly into our customer's existing business environment.
“It is through this sub-brand that we believe Samsung SA will continue to grow beyond market expectations – tapping into and delivering to the market what is needed most in the office environment convenience, top quality product solutions, professional advice and a solid support network."