The country’s appetite for rugby content delivered via cellphone has skyrocketed following the recent Six Nations launch, the inaugural Vodacom Super 15 tournament and the Vodacom Cup, together with news that the SA Rugby Union (SARU) is currently deciding which city will host the local World Sevens Series.

The busy local and international rugby calendar prompted the launch on MXit in early February of the most comprehensive mobile rugby portal yet available to South African followers of the sport.
The rugby content, provided by SMS Streamer, now allows MXit users to use their mobile phones to follow the latest news, schedules, results and standings across 20 local and international rugby leagues and tournaments.
“Good news for the near future is that our rugby content will soon be updated by the minute. This is of the utmost importance to diehard South African rugby fans, for whom a few minutes of game time feels like a century,” says Mischa Koedderitzsch, MD of SMS Streamer.
The wildly-popular mobile social network and instant messenger service entered into its second year sport content agreement with SMS Streamer, after the first agreement to provide soccer content ahead of the 2010 World Cup proved an instant hit, measured in millions of downloads.
In January 2011 alone, SMS Streamer’s football content was accessed 1.4-million times.
“SMS Streamer offers unlimited free access to rugby content, whereas our competitors charge up to 200 Moola per match per day,” says Koedderitzsch.
Originally based in the United States under the umbrella of the Cole Solutions LLC Group, SMS Streamer has opened a new office in the creative hub of Cape Town from where it plans to expand its African mobile presence.
SMS Streamer provides its rugby content exclusively to MXit users. Regarding the potential uptake for MXit’s new rugby content, Koedderitzsch predicts that at least 10,000 additional users will access the new service during the month of February, with user numbers growing exponentially thereafter.
He concludes by adding that a whopping 4,000 users accessed the rugby portal during the first week alone.