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Business matchmaking swings into action

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Qualified sales leads are becoming ever more difficult to source, especially with the scarcity of up-to-date databases. Local data and lead generation specialists CG Consulting has introduced a business "matchmaking" service that provides sales executives with qualified appointments.

Through a keen understanding of its clients’ products and services, CG Consulting is able to qualify prospects and schedule appointments on their behalf, enabling their sales people to drive revenue and increase the bottom line.
The company’s sales and marketing director, Louise Robinson, says the answer is for companies to outsource their sales efforts for quick results.
“It’s like looking for the correct person to go out with, you must do your homework, you have to go to the right places, put in the effort to get the right results.
“All the sales people need to do is the actual sale, we do all the cold calling. Imagine receiving a list of qualified appointments in your inbox. However, you have to impress the client and sell yourself, similar to an online dating agency,” she explains.
As a strategic marketing firm, CG Consulting helps companies build a sales pipeline and has introduced a solution with new improved opportunities to market products, quickly and effectively, in order to increase sales revenues.
CG Consulting runs a fully equipped inbound and outbound call centre and its telemarketing campaigns include outsourced, outbound high-end lead generation, market research and customer profiling, market intelligence, customer satisfaction surveys, appointment setting, brand awareness, data mining, data cleaning and data profiling.
Robinson says companies need to penetrate new markets at the lowest possible cost.
“They need to use all available resources to ensure their sustainability. We are customer-centric and deliver a world-class service to predominantly the ICT and technology industries that are looking to expand their footprint in the South African and the greater African continent.”
Databases have been developed specifically to provide all organisations, including IT companies, with access to the right people, the right contact details and the right information about the specific needs of these companies.
CG Consulting is not only able to offer its clients first level contact data, but also the informational data that is able to provide insight into a client’s needs.
The data currently held by CG Consulting includes corporate data across all the major business verticals with contacts for the offices of IT, finance, CEO and HR.
“Through years of experience in outbound telemarketing and by having built specialised and accurate corporate databases and marketing lists, we are able to converse directly with CEOs, CIOs and other important decision makers across SMEs and larger enterprises,” she concludes.
In conclusion, the company conducts regular research and surveys through its databases, especially to determine their specific needs. As a result, CG Consulting has a wealth of relevant information that can be used by companies, specifically in the IT industry.