LG South Africa has confirmed that it has withdrawn all advertising material regarding its Optimus One campaign following complaints to the Advertising Authority of South Africa (ASA).
Complaints of "animal cruelty" were lodged with ASA over the company's television advert which shows a spider being immersed in shaving foam in order to safely remove it from a bathroom. The ad shows a young girl using her Optimus to google for a solution to the problem before using the shaving foam.
In a formal statement released today, LG says: "LG Electronics SA would like to clarify the facts, regarding the Optimus One television campaign.
"LGeSA has dealt directly with the Advertising Standards Authority of South Africa (ASA) on this matter. We confirm that LGeSA has given the ASA a voluntary undertaking to withdraw the Optimus One television campaign from the South African market. The ASA has consequently accepted the aforesaid undertaking without considering the merits of the matter.
"At LG Electronics we have a sincere regard for our consumers. Once it became apparent that the message of the advert did not come across clearly, that the Optimus One is helpful in finding “ways to trap a spider without harming it”, we withdrew the campaign.
"LG Electronics South Africa takes its consumers and the environment seriously. We confirm that we have formally withdrawn all the advertising material in relation to the Optimus One campaign in South Africa."