Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, has announced its enhanced Rackspace partner programme, which combines its four channel programmes into one global partner experience.

The improved programme provides partners with a broad range of additional hosted services, a centralised portal for relationship management, an integrated compensation structure and tiered benefits for various programme levels.
By combining the company’s previous four partner programmes for managed hosting, cloud hosting, e-mail hosting and Rackspace Cloud Drive (JungleDisk), Rackspace is streamlining the overall partner experience.
This makes it easier than ever for its over 4,500 partners to refer and resell additional services, and increase their revenue opportunities.
A key enhancement to the programme is an upgraded benefits and compensation structure and single contract that enables partners to receive compensation for qualifying resales and referrals across the company’s full suite of offerings, including:
* Dedicated hosting.
* Cloud hosting (cloud servers and cloud files).
* E-mail hosting (Rackspace E-mail and Hosted Microsoft Exchange, Hosted Microsoft SharePoint).
* Rackspace Cloud Drive (Jungle Disk).
The enhanced programme also features four partner tiers – Platinum, Gold, Silver and Member – that include all product offerings and reward partners with points for business secured and referred or resold on a consistent scale.
“Rackspace’s new unified partner programme is perfect for a company like ours,” says Kenan Rappuchi, VP of business development at Websitemovers.com, a leading data migration company.
“Most of our customers are utilising dedicated hosting, and many are now looking to incorporate cloud connected services to leverage the combined economic benefits of cloud with on-demand computing capabilities.
"With the enhanced Rackspace Partner Programme, it’s even easier for us to extend these services to our customers and offer new services such as hosted email, hosted Microsoft SharePoint and online back-up capabilities.
"This definitely helps Websitemovers.com enhance our ‘trusted adviser’ status with customers, build incremental revenue streams and continue to help customers make their business run optimally.”
The improved programme also provides Rackspace channel partners with better service and support, as well as sales and marketing assistance to help take partners to the next level.
Select partners will have a designated channel manager handling their contract, co-marketing activities and all other aspects of their relationship.
An integrated Partner Relationship M (PRM) portal will also provide partners with a single view of their relationship, including opportunity and lead management, commissions reporting, and access to educational tools, training and sales resources.
Rackspace has also invested resources to continue driving advancements in the programme, including marketing support with the development of micro sites to drive content directly to a partner’s websites, co-branded collateral automation, and a virtual briefing centre with learning management system (LMS) capabilities to improve education and training about Rackspace’s deep product portfolio.
“The enhanced Rackspace Partner Programme is all about empowering our channel partners for the cloud revolution,” says Robert Fuller, VP of worldwide channel sales at Rackspace.
“We offer the industry’s broadest portfolio of cloud computing and hosting solutions. As the market shifts from traditional on-premise server management to cloud-hosted services, we are empowering our channel partners to capitalise on this significant business opportunity and increase their ‘trusted adviser’ status with their customers.”