Samsung Business has unveiled its new Samsung Power Partner Programme as a way to streamline engagement across Africa.

Craig Green, Power Partner manager at Samsung Electronics South Africa, comments: “The Samsung Power Partner Programme is recognised globally as a symbol of the commitment we put into developing close, productive working relationships with our channel partners. It's designed to empower our partners with the necessary tools to better serve their customers and to reward them for their support towards our business.”
The program  is designed to help differentiate partner services and ensure partner credibility which, in turn, provides a platform for end-users to not only access the company’s database of partners, but provides peace of mind in that they are dealing with a Samsung accredited and authorised retailer.
Samsung believe that the new Power Partner Programme will offer partners business opportunities and a competitive advantage that will help them grow their businesses and drive increased revenue – not only across South Africa, but into Africa as well.
With 62 authorised resellers in South Africa and 55 currently in Africa, Samsung is  looking to expand this number to 220 resellers across the continent.
Over time, additional enhancements will be phased into the programme to ensure Samsung continue to reward partner commitment as they achieve revenue, specialisation and marketing goals, while providing them with the opportunity to escalate through the programme.
“Our purpose is to build a community of motivated and highly capable resellers willing to invest in a mutually beneficial relationship with Samsung,” sys Green.
“Today’s market is a dynamic one and we are committed to meeting a broader set of customer needs, add value to the customer lifecycle, and establish long-term customer relationships. It is for this very reason that Samsung will continue to evolve and deliver market leading technology to mutual customers through our enhanced built for Africa Power Partner Program.”