BBM (BlackBerry Messenger) is not just a social networking tool for users' personal lives – it is also a robust and cost-effective instant messaging platform for business people using BlackBerry smartphones.
BBM is a powerful "super app" for mobile collaboration that can help users get work done faster, wherever they are, and streamline business decision-making processes for a more productive day at work.
"Super apps" are the kind of apps that people use because they are helpful in daily life, and are not sitting idle on their home screens.
Super apps like BBM offer a seamless, integrated and efficient experience that is personally relevant to users.
“The use of BBM is included in your monthly BlackBerry Service fee, making it one of the most cost effective ways to stay in touch with colleagues while you're all out and about,” says Deon Liebenberg, regional director for sub-Saharan Africa at Research In Motion (RIM), the company behind the BlackBerry solution.
"We are seeing many of our business customers make extensive use of BBM to increase the efficiency of their internal communications. BBM isn't just about saving money – it also offers a range of business benefits over technologies such as SMS," he adds.
Using BBM, BlackBerry smartphone customers can create groups for discussions with a select group of colleagues, as well as share images and documents, such as presentation slides.
They can also set up meetings, ask quick questions and confirmation notifications ("D" for delivered and "R" for read). This ensures they will quickly know whether messages have been received or delivered.
Like most BlackBerry smartphone features, BBM can also be managed through BlackBerry Enterprise Server policies, which ensures IT and security requirements of businesses can be easily met – keeping IT managers happy.